15 March 2018

ODEON – the UK & Ireland’s leading cinema chain – marked the official opening of London’s first ODEON Luxe cinema with an IMAX screen by inviting some of London’s tallest sports stars to test out the increased legroom and large format screen ahead of doors officially opening to the public today.

London’s professional basketball team, the London Lions, were on hand at ODEON Luxe Swiss Cottage to put their feet up and trial the new fully-recliner seats, which offer guests triple the legroom of a standard cinema – a welcome change for the 6’8 professional athletes!

London Lions Captain and film fanatic, Joe Ikhinmwin said: “The new IMAX screen with ODEON Luxe at Swiss Cottage is a welcomed upgrade for the whole team. I spend a lot of my down time off the court watching films, so to have a cinema where we can relax and recline, with plenty of extra legroom to enjoy the best blockbusters in IMAX, is incredible for a bunch of cinema-loving giants.”

As of today, London film fans can enjoy the latest films in the world’s biggest format, IMAX, whilst enjoying the luxurious comfort of ODEON Luxe recliner seating – a first for London and only the second IMAX screen featuring ODEON Luxe in UK.

Anthony Thomson, General Manager at ODEON Luxe Swiss Cottage said, “Since reopening as ODEON Luxe Swiss Cottage in December, we’ve seen an overwhelming response from our guests who have all welcomed the luxury upgrades to their local cinema. We’re excited to re-launch our cinema’s IMAX screen and invite guests to come and see some of the biggest and best IMAX blockbusters in the ultimate luxury and comfort.”

Key features of the new IMAX screen with ODEON Luxe at Swiss Cottage: